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Social Finance Inc.

SoFi Invest®

4.3

Zero-fee investing platform integrated within SoFi ecosystem, offering active investing and automated portfolios alongside student loans, mortgages, and banking.

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The Bottom Line

SoFi Invest combines zero-commission investing with an integrated financial ecosystem including student loans, mortgages, and banking. The platform appeals to users seeking consolidated financial management where investing pairs with other products. Active and automated investing options accommodate different investor preferences. However, investment research and tools are basic, and switching between SoFi® and other platforms is inconvenient once locked in. Best for young professionals managing student loans alongside investing who value ecosystem convenience.

At a Glance

Rates verified

Trading Commissions$0 on all trades
Account Minimum$1
Fractional SharesYes
Investment OptionsStocks, ETFs, automated portfolios
Robo-AdvisorAutomated portfolios available
Integrated EcosystemLoans, mortgages, banking
SoFi MembershipIncluded benefits
Mobile AppFull-featured
Trading Fees$0 commissions on all trades
Account Minimum$1
Fractional SharesYes
Robo-AdvisorAvailable
Management FeeNone

Integrated Financial Ecosystem and Convenience

SoFi Invest positions itself within a broader financial ecosystem combining investing, lending, and banking. Users managing student loans through SoFi can invest simultaneously in the same app and account ecosystem. This integration appeals to young professionals juggling student loans while building wealth. The ability to see your entire financial picture—loans, investments, banking—in one place eliminates fragmentation. Loans paid down through SoFi generate freed-up cash available for investment. The SoFi membership includes financial advisory access, providing guidance on portfolio allocation and financial planning. The platform explicitly targets younger users seeking modern financial technology rather than traditional branching networks. The ecosystem lock-in means switching to a different brokerage becomes inconvenient; users already comfortable with SoFi's interface and connected accounts stay long-term.

Zero Fees and Dual Investment Options

SoFi Invest eliminates commission and management fees entirely, maintaining the no-fee philosophy across its ecosystem. With $1 minimum and zero trading fees, starting to invest requires minimal capital and commitment. Users can choose between active investing (individual stock selection with fractional shares) and automated portfolios (robo-advisor). This dual approach accommodates different investor types: hands-on investors enjoy individual stock picking while passive investors appreciate automated management. The platform supports stocks, ETFs, and options trading. Fractional shares enable precise allocations; invest exactly 1% of capital in any stock. Dividend reinvestment is automatic. The fee elimination compounds over decades; $10,000 invested at 7% annual returns grows to $76,000 over 30 years with zero fees versus $70,000 paying 0.3% annual management fees. The cumulative impact of zero fees across long time horizons is substantial.

User Experience and Member Benefits

SoFi emphasizes user experience through mobile-first design and simplified onboarding. The app design prioritizes information accessibility and functionality. Notifications alert users to market movements and portfolio milestones. Educational content teaches investing fundamentals. The SoFi membership includes financial advisors available for consultations, providing personalized guidance. This advisory access differentiates SoFi from pure robo-advisors lacking human support. However, the advisors are less comprehensive than full-service brokerages like Fidelity; they focus primarily on basic planning. For young professionals balancing student loans, mortgages, and initial wealth building, SoFi's integrated ecosystem and advisory access provide comfort and guidance. The community aspect and member benefits create a psychological home base for financial management, even if the investment research tools trail professional platforms.

Ready to get started with SoFi Invest®?

Zero-fee investing platform integrated within SoFi ecosystem, offering active investing and automated portfolios alongside student loans, mortgages, and banking.

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Pros & Cons

Pros

  • Zero-commission trading removes cost barriers and aligns with SoFi's no-fee philosophy
  • Integration with SoFi ecosystem (loans, mortgages, banking) enables consolidated management
  • SoFi membership benefits include financial advisory access and premium content
  • Fractional shares with $1 minimum enable starting to invest immediately
  • Automated portfolio options appeal to passive investors seeking hands-off management
  • Active trading options appeal to investors wanting individual stock selection

Cons

  • Investment research and fundamental analysis tools are basic compared to Fidelity or Charles Schwab
  • Smaller platform may raise questions about long-term viability and feature development
  • Customer support quality lags behind established brokerages with physical branches
  • Moving assets out of SoFi is inconvenient once invested in the ecosystem

Frequently Asked Questions

Is SoFi Invest good for active traders?
SoFi Invest supports active trading with individual stock selection, but research and charting tools are basic. Serious traders should use platforms like E*TRADE, Interactive Brokers, or Webull offering professional-grade tools.
How do SoFi Invest and SoFi Money® differ?
SoFi Money is the banking platform (savings, checking, transfers). SoFi Invest is the brokerage. Together, they create a complete financial ecosystem where investing integrates with banking.
What is a SoFi membership and what does it include?
SoFi membership is included free with most SoFi products. Benefits include financial advisor access, premium financial education content, and insights into investment opportunities.
Can I invest in IRAs on SoFi Invest?
Yes. SoFi Invest offers Traditional IRA and Roth IRA accounts. Contributions receive the same tax benefits as other brokerages, and zero-commission trading applies.
What happens if I want to move my investments to another broker?
You can transfer assets to another brokerage, but SoFi may charge transfer fees and the process can be cumbersome. Once invested in the SoFi ecosystem with loans and banking, switching becomes inconvenient.

Important disclosures

INVESTMENTS ARE NOT FDIC INSURED • ARE NOT BANK GUARANTEED • MAY LOSE VALUE

Other fees, such as exchange fees, may apply. Please view SoFi's fee disclosure to view a full listing of fees.

There are limitations with fractional shares to consider before investing. During market hours fractional share orders are transmitted immediately in the order received. There may be system delays from receipt of your order until execution and market conditions may adversely impact execution prices. Outside of market hours orders are received on a not held basis and will be aggregated for each security then executed in the morning trade window of the next business day at market open. Share will be delivered at an average price received for executing the securities through a single batched order. Fractional shares may not be transferred to another firm. Fractional shares will be sold when a transfer or closure request is initiated. Please consider that selling securities is a taxable event.

Options involve risks, including substantial risk of loss and the possibility an investor may lose the entire investment Before trading options please review the Characteristics and Risks of Standardized Options Characteristics and Risks of Standardized Options

SoFi Plus members can schedule an unlimited number of appointments with a financial planner during periods in which the SoFi Plus member meets the eligibility criteria set forth in section 10(a) of the SoFi Plus Terms and Conditions. SoFi members who are not members of SoFi Plus can schedule one (1) appointment with a financial planner. The ability to schedule appointments is subject to financial planner availability. SoFi reserves the right to change or terminate this benefit at any time with or without notice. Advisory services are offered by SoFi Wealth LLC, an SEC-registered investment adviser. Information about SoFi Wealth's advisory operations, services, and fees is set forth in SoFi Wealth's current Form ADV Part 2 (Brochure), a copy of which is available upon request and at http://www.adviserinfo.sec.gov.

Apply for SoFi Invest®

Zero-fee investing platform integrated within SoFi ecosystem, offering active investing and automated portfolios alongside student loans, mortgages, and banking.

Apply Now

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