Best for biggest store network, best for newcomers
Rakuten
The default for almost everyone. 3,500+ stores including most major retailers (Walmart, Target, Macy's, Nike, Sephora, Booking.com), reliable quarterly cashout, and a browser extension that pops up the cashback prompt at checkout so you don't have to remember to click through the portal first. The longest-running cashback portal in this list — operating since 1999 (formerly Ebates), acquired by Rakuten in 2014.
What works
- Largest store network of any portal on this list (3,500+)
- Browser extension auto-detects eligible stores at checkout
- Established payout reliability — quarterly cycle hasn't slipped in years
- Frequent 2×–4× cashback promotions on featured stores
- Sign-up bonus offered after first qualifying purchase
Watch-outs
- Quarterly payout means up to 3 months between checks
- Rates often lower than TopCashback or BeFrugal on the same store
- Mobile app slower than the desktop extension